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How We Promote An Acoustic Music Act in the Bay
Area
Diversify. Every little thing you do to raise
awareness of your performances will 'bring in a few more'.
- friends, and friends of friends
- family, and friends of family, etc...
- co-workers
- posters and flyers
- internet calendar sites
- newspaper event calendars
- radio announcements
- e-mail lists
- post cards
- radio performances (KKUP)
- t.v. performances (local cable)
- band website
- someone that you pay to do everything for you
Write a "press release" that contains
this information:
name of band: Your Band
title of the event: Muffin Pro Musica / Performance Art
and Free Speech
date and time: Your Time Spot
venue name: Harmony Bakery
street address: 299 California Ave.
city: Palo Alto 94306
telephone number readers can call for info: Your Number
telephone number for media: If Different
admission cost: Free
brief description: Desribe Your Performance Art Piece
venue website: http://www.harmonybakery.com
band website: Your Band Site
quote(optional): Get a reviewer or famous person to
say something nice about you.
photo: Attach a graphic file to the email. try to keep
these down to 1 megabyte or less.
Check your info for accuracy about 20 times 'until
it shines in the sun!' Now send it to everybody on this list.
(If it says 'personalize', it means writing the actual person's
name on the e-mail.):
Folk Music DJ's for "radio announcements"-
otherwise know as PSA's (Public Service Announcements). This list
is mainly concerned with folk or acoustic music. It makes sense
to send the release to the ones that serve the area of the concert.
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Give the gift of intelligence.
If you have S.F. Peninsula publicity contacts that you would
like to add to this,
then I and all the people of this land will thank you for
your good will, and for your appreciation of the fact
that a strong local scene is good for all performers.
Inform
us if any of this information is inaccurate, or unwanted,
or if you want to be taken off or added to this Bay Area promotional
roster.
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Personalize:
Derk Richardson (KPFA - Pacifica)
JoAnn Mar (KALW - San Fran.)
Peter Schwartz (KUSP
- Santa Cruz)
Kevin Vance (KALW - San
Fran.)
Greg Scharpen
(KALX - Berkeley)
Louis Medina (KPFA - Pacifica)
Bonnie Simmons (KPFA - Pacifica)
Robbie Osman
(KPFA - Pacifica)
Bruce Ross (KZSU -
Stanford)
Ryan Schmidt (KSCU
- Santa Clara)
Rachel Goodman (KUSP - Santa
Cruz)
Internet Calendars ("Input Screens").
Input your information into these screens.
Take it slow and careful. . . Accuracy Is King.
paloaltoonline.com
(click on "Master Cal Database")
sfweekly.com
sfstation.com
craigslist.org
fullcircleevents.org
aboutcitysearch.com
musi-cal.com
mojam.com/
nbc11.com
The
Wave Magazine
flavorpill.net
groups.google.com/group/ba.music
laughingsquid.com
digitalcity.com/sanfrancisco
ComeSeeMyShow.com
events.contracostatimes.com/user/login
(they make you register)
events.examiner.com/~calendar
Other Folk Media Contacts (Personalized the
PSA)
Harry Osibin
Green Hour: KITS FM - SF
Bill Picture - SF Examiner
Calendar
Paul Bourbin - Bay
Area Folk Dance
Margo Crabtree - Calendar
Editor - SF Arts
Jim Scarff - SF Celtic
Music Website
Don Tillman - Bay Area Progressive
Events
Other places to send a press release
Remeber to checked your info for accuracy.
Set 1: (I broke these into parts because
my email was not liking so many at once. -kf)
Print Media and Web. part A.
calendar@dailycal.org,
calendar@berkeleydailyplanet.com,
listings@sfbg.com,
events@thewavemag.com,
events@thewavemedia.com,
pressreleases@upi.com,
alerts@sfbg.com,
calendar@bayareanewsgroup.com,
calendar@daily.stanford.edu,
listings@paloaltodailynews.com
Print Media and Web. part B.
calendar@metronews.com,
calendar@daily.stanford.edu,
features@examiner.com,
preview@angnewspapers.com,
listings@sfbg.com,
sfbaytimes@aol.com,
mmcbride@marinij.com,
bararts@aol.com
Sf Chronical (plus "Pink" and SF
Gate) have their own catagorical method.
See sfgate.com/feedback/eguide.html
Theater Mania has something interesting going
theatermania.com/services/?section=listings
Set 2: Radio and TV.
music@kzsu.stanford.edu,
calendar@kzsu.stanford.edu,
4listens@kron4.com,
newstip@ktsftv.com,
kcbsnewsdesk@cbs.com,
releases@kpix.com,
kalwradio@yahoo.com,
kalxentcal@gmail.com,
psa@kqed.org,
kusf@anastrophe.com,
psa@kazu.org,
admin@kkup.org,
traffic@kscu.org
Bay Area TV Stations
Address releases to the "Assignment Editor"
KGO-TV, Ch 7 (ABC)
900 Front St.
SF, CA 94111
(415) 954-7777
KNTV, NBC-11, Ch 11 (NBC)
645 Park Ave.
San Jose, CA 95110
(408) 286-1111
KPIX-TV, Ch 5 (CBS)
855 Battery St.
SF, CA 94103
(415) 362-5550
KQED-TV, Ch 9 (PBS)
2601 Mariposa St.
SF, CA94110
(415) 553-2110
KRON-TV, Ch 4 (Indep.)
1001 Van Ness Ave.
SF, CA 94109
(415) 441-4444
KTVU Ch 2 (Fox)
2 Jack London Square
Oakland, CA 94607
(510) 834-1212
KKUP Radio wants normal mail
KKUP Radio in Cupertino would prefer that public service announcements
for airplay be sent to this address:
KKUP 91.5 FM
P.O. Box 820
Cupertino, CA 95015
Attention: PSA.
If you would like to submit music to the station for
airplay, send it to:
KKUP 91.5 FM
P.O. Box 820
Cupertino, CA 95015
Attention: Music Director
For quicker results, specify the "Genre of Music"
on package or on written ads.
Venue Promotional Mailing list - The venues
you perform at usually have a mailing list, and usually like to
pass on your announcements. As a courtesy you should place yourself
on their mailing list as well.
Here's something, found on the web that counts the
number of characters in a paragraph. You may need one.
If you want to be added to or taken off this page,
email.
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